Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world.In 1990, Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon. Wieden credits the inspiration for the slogan to “Let’s do it”, the last words spoken by Gary Gilmore before he was executed. It was agency co-founder Dan Wieden who coined the now-famous slogan “Just Do It” for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution.Walt Stack was featured in Nike’s first “Just Do It” advertisement, which debuted on July 1, 1988. Together, Nike and Wieden+Kennedy have created many print and television advertisements, and Wieden+Kennedy remains Nike’s primary ad agency. athletic shoe market, and the company went public in December of that year. By 1980, Nike had attained a 50% market share in the U.S. The following year, the agency created the first “brand ad” for Nike, called “There is no finish line”, in which no Nike product was shown. In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertising agency. Patent and Trademark Office on January 22, 1974. BRS prepared to launch its own line of footwear, which would bear the Swoosh newly designed by Carolyn Davidson. The Swoosh was first used by Nike on June 18, 1971, and was registered with the U.S. In 1967, due to rapidly increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts.īy 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. In 1966, BRS opened its first retail store, located at 3107 Pico Boulevard inSanta Monica, California next to a beauty salon, so its employees no longer needed to sell inventory from the back of their cars.
By 1965 the fledgling company had acquired a full-time employee, and sales had reached $20,000.
In 1964, in its first year in business, BRS sold 1,300 pairs of Japanese running shoes grossing $8,000. But I saw Bowerman make them from the waffle iron, and they were mine.” There was no support and they were too tight. In fact, I didn’t like the way they felt on my feet. Bill Bowerman made the first pair of shoes for me. I don’t care what all the billionaires say. Says Davis, “I told Tom Brokaw that I was the first. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight’s automobile.Īccording to Otis Davis, a student athlete whom Bowerman coached at the University of Oregon, who later went on to win two gold medals at the 1960 Summer Olympics, Bowerman made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. Knight in 1964 and is headquartered in Beaverton, OR. Nike was founded by William Jay Bowerman and Philip H. The company wholly-owned subsidiaries include Converse Inc., which designs, markets and distributes casual footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.
Its reportable operating segments for the NIKE Brand are: North America, Western Europe, Central & Eastern Europe, Greater China, Japan, and Emerging Markets. It also sells small amounts of various plastic products to other manufacturers through its wholly-owned subsidiary, NIKE IHM, Inc. The company sells a line of performance equipment under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, golf clubs, and other equipment designed for sports activities.
It also markets product designed for kids, as well as for other athletic and recreational uses such as baseball, cricket, golf, lacrosse, outdoor activities, football, tennis, volleyball, walking, and wrestling. It focuses on NIKE Brand and Brand Jordan product offerings in seven key categories: running, basketball, football, men’s training, women’s training, NIKE sportswear, and action sports. Its athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. designs, develops, markets and sells high quality footwear, apparel, and equipment, accessories and services. 0 Views NIKE, Inc. history, profile and history video
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